Full Name
Steve Greenberg
Job Title
Managing Director
Allen & Company
Speaker Bio
Steve Greenberg joined Allen & Company as a Managing Director in January 2002. At Allen, he focuses on the sports and media industries. Mr. Greenberg has represented numerous owners in the purchase and sale of major league sports teams, including the Denver Broncos, Carolina Panthers, Buffalo Bills, Brooklyn Nets, Milwaukee Bucks, Cleveland Cavaliers, Washington Wizards, New York Mets, Milwaukee Brewers, Cincinnati Reds, Atlanta Braves, Houston Astros, and San Diego Padres.
In addition, Mr. Greenberg has advised more than a dozen professional teams, leagues and college conferences on a variety of matters. He advised on the formation of the New York Mets' regional sports network (SNY) as well as the Mets Citi Field naming rights deal; the White Sox, Cubs, Bulls and Black Hawks in the formation of a regional network in Chicago (Comcast SportsNet Chicago); the Big Ten Conference on the creation of a Big Ten Network; and Major League Baseball on a variety of television-related matters, including the creation of the MLB Network. He has also advised the NBA on matters related to local media. Mr. Greenberg advised The Walt Disney Company on the sale of their 21 regional sports networks to Sinclair; Fox Corporation on the launch of the new United States Football League (USFL); the WNBA and the Women’s Tennis Association on capital raises; and the PGA Tour on its pending transaction with the Saudi Public Investment Fund.
Prior to joining Allen & Company, Mr. Greenberg co-founded Classic Sports Network in 1993. In 1997, the network was sold to ESPN and rebranded ESPN Classic. Mr. Greenberg also co-founded CSTV: College Sports Television. CSTV launched in April 2003, and was sold to CBS in 2006, where it has been renamed the CBS Sports Network.
Mr. Greenberg previously served as the Deputy Commissioner and Chief Operating Officer of Major League Baseball under Commissioner Fay Vincent from 1990 until 1993. At MLB, Mr. Greenberg oversaw the day-to-day operations of the Commissioner’s office, including Broadcasting, Finance, Legal, Baseball Operations, Special Events and the League’s properties licensing operation.
Prior to MLB, Mr. Greenberg practiced law from 1977 through the end of 1989 with the Los Angeles firm of Manatt, Phelps & Phillips where he specialized in Sports and General Business Law and served as the firm’s managing partner in 1987 and 1988.
The son of baseball Hall-of-Famer Hank Greenberg, Steve played first base and was captain of the baseball team during his undergraduate years at Yale University, where he was also an All-American soccer goalie. After college, he was drafted by the Washington Senators and spent five years playing for minor league affiliates of the Senators (who later became the Texas Rangers). Subsequently, he enrolled at UCLA Law School where he earned his J.D. degree in 1977.
Mr. Greenberg lives in New York City and serves on the Board of Directors of the Jackie Robinson Foundation. He and his wife Myrna have two daughters, one grandson and three granddaughters.
Steve Greenberg