As Director and Strategic Initiatives Lead at the NBA, Nika Saki drives programs to grow the League’s Direct-to-Consumer business, with a focus on NBA League Pass, including its evolving packages and dynamic pricing. Saki works with cross-functional teams to enhance the fan experience which helps drive the acquisition, engagement, and retention of NBA League Pass subscribers.

Most recently, Saki led the NBA League Pass packaging updates for the 2022-23 season, including streamlining the NBA’s offering and adjusting the price point in the U.S. and select international markets. She also launched a pilot for student plans for HBCU students in the US and 30 international markets.

Prior to joining the NBA in 2020, Saki led Strategy at Mixpanel and worked in Consulting at Deloitte.

Saki received a B.S. from University of California, Berkely and currently resides in San Francisco.