Systems-thinking CX leader turned venture capitalist, Cristina values driving growth in people and organizations. She previously co-founded an e-learning SaaS platform in Barcelona. After seven years of building her career and community abroad, she moved to San Francisco to open Typeform’s first U.S. office. She’s held a number of leadership roles at hyper-growth SaaS startups where she built and operationalized teams from scratch. As an investor, Cristina is drawn to startups where technology meets human connection, emphasizing the approach to maximizing returns while keeping a keen eye on the triple-bottom line: profits, people, and process.