As the business of sports continues to evolve, the relationship between fans, brands, and leagues is creating new opportunities for engagement and revenue growth. Moderated by Sportico's Jacob Feldman, this conversation brings together Glenn Schiffman of Fanatics and Will Stredwick of American Express to explore how strategic partnerships are transforming the fan experience, unlocking new ways to connect with consumers, and building value beyond the game. From commerce and payments to loyalty and personalized experiences, the discussion will examine how companies are capitalizing on the passion of sports fans to drive innovation and long-term growth.