After helping define the NIL era, Haley and Hanna Cavinder are taking the next step: building a business of their own. The former college basketball stars and entrepreneurs join Sportico's Sara Germano to discuss their transition from brand partnerships to ownership, the launch of their wellness company Go-Two, and how they're leveraging their audience, business experience, and entrepreneurial instincts to create lasting enterprise value. The conversation explores the evolving opportunities for athletes to become founders, investors, and business leaders long after their playing careers end.