Name
Hoopla: A Conversation with Mark Tatum
Description

As basketball's global footprint continues to expand, the NBA is finding new ways to grow the game, engage fans and unlock commercial opportunities around the world. NBA Deputy Commissioner and Chief Operating Officer Mark Tatum joins Sportico's Scott Soshnick for a wide-ranging conversation on the league's evolving business strategy, from international expansion and emerging markets to media rights, partnerships and the next generation of basketball fans. The discussion will explore the opportunities shaping the NBA's future and what comes next for one of the world's most influential sports leagues. 

Date & Time
Tuesday, November 10, 2026, 3:45 PM - 4:10 PM