Full Name
Roger Mason Jr.
Job Title
Co-Founder & Chief Executive Officer
Company
Vaunt
Speaker Bio
Roger Mason Jr. is a former NBA veteran, sports executive, entrepreneur, and board director with more than two decades of experience spanning professional sports, collective bargaining, league operations, and global business development. Over a 12-year professional playing career in the NBA and internationally, Mason established himself as a respected leader both on and off the court, gaining a unique perspective on the intersection of athlete performance, business, and organizational leadership.
During his playing career, Mason was elected First Vice President of the National Basketball Players Association (NBPA), serving alongside Executive Committee members including Chris Paul, LeBron James, Stephen Curry, Andre Iguodala, and James Jones. In this leadership role, he helped guide the union through a pivotal transition period, working closely on collective bargaining negotiations, governance reforms, and strategic initiatives to strengthen player protections, expand commercial opportunities, and ensure players had a meaningful voice in shaping the future of the league.
Following his retirement from professional basketball, Mason was selected as the NBPA’s first Deputy Executive Director. In this executive role, he helped modernize and expand the organization’s impact for both active and retired players. His leadership included advancing healthcare access for retired players, helping reclaim and commercialize group licensing rights through the creation of a for-profit licensing entity, and launching innovative initiatives such as the NBPA Tech Summit, Real Estate Development Program, and NBPA Awards. These programs helped position the NBPA as a forward-thinking organization focused on long-term player empowerment.
Mason later served as Commissioner and President of the BIG3 Basketball League, where he helped build the league into a globally recognized sports property. He led key areas including player recruitment, media rights negotiations, sponsorship development, licensing, and league operations, successfully creating new professional opportunities for athletes while delivering significant commercial growth and visibility for the league.
Currently, Mason is the Co-Founder and Chief Executive Officer of Vaunt, a sports and entertainment intellectual property and content company focused on developing next-generation sports formats, media platforms, and global sports properties. Under his leadership, Vaunt has secured investment capital and strategic partnerships with major industry stakeholders including the NFL Players Association, NFL Players Inc., and the NBPA’s commercial arm, Think450.
Mason is also the Founder and Principal of RMJR Enterprises, a strategic advisory and consulting firm focused on sports, technology, consumer products, and international business development. Through RMJR Enterprises, Mason provided consulting services to the Minnesota Timberwolves over a three-year period, advising on basketball operations, organizational strategy, international expansion, and commercial development initiatives. He has also provided consulting and strategic advisory services to Terzo AI over the past year, supporting enterprise customer development, strategic growth initiatives, and expansion opportunities at the intersection of artificial intelligence and enterprise software.
In addition, Mason has provided consulting and advisory services to 100 Coconuts, a premium coconut water company, supporting the brand’s strategic growth, partnership development, athlete engagement, and expansion into new markets.
Mason currently serves on the Board of Directors of Signing Day Sports, Inc., a publicly traded sports technology company focused on empowering student-athletes through its digital recruiting and development platform. He also serves on the board of 100 Coconuts and continues to advise companies across sports, media, consumer products, and technology sectors.
Beyond his professional accomplishments, Mason remains deeply committed to philanthropy and community engagement. In honor of his father, Dr. Roger P. Mason Sr., an ophthalmologist, Mason and his family partner with Howard University to present the annual Roger P. Mason Sr., M.D. Glaucoma Symposium and fund glaucoma research initiatives. He also founded the Roger Mason Jr. Foundation and serves on the board of Our Lady of Good Counsel High School, his alma mater.
Mason attended the University of Virginia for 3 years while graduating from Union Institute, and holds a Joint Global Executive MBA from Columbia Business School and London Business School, two of the world’s premier academic institutions. His academic training complements his executive leadership experience across sports, business, and global markets.
A native of Washington, D.C., Mason currently resides in Miami.
During his playing career, Mason was elected First Vice President of the National Basketball Players Association (NBPA), serving alongside Executive Committee members including Chris Paul, LeBron James, Stephen Curry, Andre Iguodala, and James Jones. In this leadership role, he helped guide the union through a pivotal transition period, working closely on collective bargaining negotiations, governance reforms, and strategic initiatives to strengthen player protections, expand commercial opportunities, and ensure players had a meaningful voice in shaping the future of the league.
Following his retirement from professional basketball, Mason was selected as the NBPA’s first Deputy Executive Director. In this executive role, he helped modernize and expand the organization’s impact for both active and retired players. His leadership included advancing healthcare access for retired players, helping reclaim and commercialize group licensing rights through the creation of a for-profit licensing entity, and launching innovative initiatives such as the NBPA Tech Summit, Real Estate Development Program, and NBPA Awards. These programs helped position the NBPA as a forward-thinking organization focused on long-term player empowerment.
Mason later served as Commissioner and President of the BIG3 Basketball League, where he helped build the league into a globally recognized sports property. He led key areas including player recruitment, media rights negotiations, sponsorship development, licensing, and league operations, successfully creating new professional opportunities for athletes while delivering significant commercial growth and visibility for the league.
Currently, Mason is the Co-Founder and Chief Executive Officer of Vaunt, a sports and entertainment intellectual property and content company focused on developing next-generation sports formats, media platforms, and global sports properties. Under his leadership, Vaunt has secured investment capital and strategic partnerships with major industry stakeholders including the NFL Players Association, NFL Players Inc., and the NBPA’s commercial arm, Think450.
Mason is also the Founder and Principal of RMJR Enterprises, a strategic advisory and consulting firm focused on sports, technology, consumer products, and international business development. Through RMJR Enterprises, Mason provided consulting services to the Minnesota Timberwolves over a three-year period, advising on basketball operations, organizational strategy, international expansion, and commercial development initiatives. He has also provided consulting and strategic advisory services to Terzo AI over the past year, supporting enterprise customer development, strategic growth initiatives, and expansion opportunities at the intersection of artificial intelligence and enterprise software.
In addition, Mason has provided consulting and advisory services to 100 Coconuts, a premium coconut water company, supporting the brand’s strategic growth, partnership development, athlete engagement, and expansion into new markets.
Mason currently serves on the Board of Directors of Signing Day Sports, Inc., a publicly traded sports technology company focused on empowering student-athletes through its digital recruiting and development platform. He also serves on the board of 100 Coconuts and continues to advise companies across sports, media, consumer products, and technology sectors.
Beyond his professional accomplishments, Mason remains deeply committed to philanthropy and community engagement. In honor of his father, Dr. Roger P. Mason Sr., an ophthalmologist, Mason and his family partner with Howard University to present the annual Roger P. Mason Sr., M.D. Glaucoma Symposium and fund glaucoma research initiatives. He also founded the Roger Mason Jr. Foundation and serves on the board of Our Lady of Good Counsel High School, his alma mater.
Mason attended the University of Virginia for 3 years while graduating from Union Institute, and holds a Joint Global Executive MBA from Columbia Business School and London Business School, two of the world’s premier academic institutions. His academic training complements his executive leadership experience across sports, business, and global markets.
A native of Washington, D.C., Mason currently resides in Miami.
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