Alex Bazzell, one of the world’s top NBA and WNBA trainers, is Co-Founder and President of Unrivaled, the groundbreaking women’s professional basketball league built in collaboration with the biggest stars in women’s basketball. Bazzell oversees and manages the business operations for the league, including driving direction and strategy, securing investors, and overseeing all revenue verticals. A former professional basketball player in Germany, Bazzell returned to the States in 2014 to become a skills trainer fulltime for NBA athletes. While building his resume, Bazzell was mentored by the late Kobe Bryant while helping to run various camps at Mamba Academy.

In 2020, Bazzell launched a digital training company called Through The Lens with Carmelo Anthony. The platform is aimed to empower athletes to scale their individual business and brand objectives while maintaining ownership of their personal brand identity. As the CEO, Bazzell leads a team of experts in marketing, media, and technology, who work with clients such as Kyrie Irving, Candace Parker, and Trae Young, to create and execute customized strategies that align with their vision, values, and goals.