Full Name
Micky Lawler
Job Title
Commissioner
Company
Unrivaled
Speaker Bio
Micky was appointed as Commissioner of Unrivaled in June 2024 and is responsible for overseeing and managing day-to-day operations for the league, including driving direction and strategy, leading partnership initiatives, overseeing all revenue verticals, and empowering Unrivaled athletes. Lawler brings with her four decades of experience in the industry and a strong commitment to championing gender equity in sports.
She joins Unrivaled from the Women’s Tennis Association (WTA), where she served as President and played a pivotal role in strengthening the geographic footprint and commercial value of women’s tennis. During her tenure, the WTA broke records across sponsorship, media and international investment in the sport.
Lawler provided exceptional strategic leadership during her time at the WTA, where she spearheaded the WTA’s broadcast, streaming, and data asset agreements, as well as drove unprecedented collaborations with the ATP in support of a more unified tennis fan experience. Among her accomplishments at the WTA include a complete rebranding of the WTA, an innovative six-year data rights partnership, and the debut of Netflix’s Break Point series in 2023, which reached Top 10 status in 28 countries.
She served as a WTA Board member for 11 years and as a leader of tennis with Octagon for 27 years. Prior to joining Octagon, Lawler began her sports career in communications at the Men’s International Professional Tennis Council, the predecessor to the ATP World Tour.
Born in Holland, Lawler earned a BA in Political Science from The American University of Paris and Masters in Applied Linguistics from the University of Delaware. In 2023, she was honored in Forbes’ 50 Over 50 list and Sports Business Journal’s Class of Champions: Pioneers & Innovators in Sports Business. She was named the “Most Powerful Women in Sports” by ADWEEK in 2020 and 2018, a “Game Changer: Women in Sports Business” by the Sports Business Journal in 2012, recognized by the Washington Business Journal as one of their “Women Who Mean Business” honorees in 2009 and recipient of the Warsaw-Thurston Award by the University of Oregon College of Business in 2012. Having lived in nine different countries across South America, Central America, Europe, Africa and the United States, Lawler is fluent in Dutch, Spanish, French, German and English. She is the mother of three children, Charlotte, Trevor and Juliette, and grandmother to two grandsons.
She joins Unrivaled from the Women’s Tennis Association (WTA), where she served as President and played a pivotal role in strengthening the geographic footprint and commercial value of women’s tennis. During her tenure, the WTA broke records across sponsorship, media and international investment in the sport.
Lawler provided exceptional strategic leadership during her time at the WTA, where she spearheaded the WTA’s broadcast, streaming, and data asset agreements, as well as drove unprecedented collaborations with the ATP in support of a more unified tennis fan experience. Among her accomplishments at the WTA include a complete rebranding of the WTA, an innovative six-year data rights partnership, and the debut of Netflix’s Break Point series in 2023, which reached Top 10 status in 28 countries.
She served as a WTA Board member for 11 years and as a leader of tennis with Octagon for 27 years. Prior to joining Octagon, Lawler began her sports career in communications at the Men’s International Professional Tennis Council, the predecessor to the ATP World Tour.
Born in Holland, Lawler earned a BA in Political Science from The American University of Paris and Masters in Applied Linguistics from the University of Delaware. In 2023, she was honored in Forbes’ 50 Over 50 list and Sports Business Journal’s Class of Champions: Pioneers & Innovators in Sports Business. She was named the “Most Powerful Women in Sports” by ADWEEK in 2020 and 2018, a “Game Changer: Women in Sports Business” by the Sports Business Journal in 2012, recognized by the Washington Business Journal as one of their “Women Who Mean Business” honorees in 2009 and recipient of the Warsaw-Thurston Award by the University of Oregon College of Business in 2012. Having lived in nine different countries across South America, Central America, Europe, Africa and the United States, Lawler is fluent in Dutch, Spanish, French, German and English. She is the mother of three children, Charlotte, Trevor and Juliette, and grandmother to two grandsons.