Full Name
Allison Howard
Job Title
President of Business Operations
Company
Clevland Sirens
Speaker Bio
Allison Howard is president of business operations for the Cleveland Sirens, the WNBA franchise set to tip off its inaugural season in 2028 as part of Rock Entertainment Group (REG), Chairman Dan Gilbert's sports and entertainment organization. She joined the Cavaliers in 2024 as executive vice president and chief commercial officer, overseeing corporate and ticket sales, fan experience and youth sports programming. Under her leadership, the Cavaliers posted a third straight record ticketing year in 2025-26 and extended their sellout streak to 196 games, while she produced the highest corporate partnership revenue in franchise history. She helped secure a 25-year extension with Cleveland Clinic, bringing the partnership to 59 total years, and her work contributed to the Cavaliers' 2026 NBA Partnership of the Year Award with Redfin and the team's naming as 2025-26 NBA Team of the Year. She also championed HIPP, a premium club at Rocket Arena that sold out before opening, generated $2 million in new revenue and won the 2026 NBA Sales & Service Premium Experience of the Year Award. With the Sirens, she secured almost 9,000 initial payments before the team's public brand launch.
Howard brings more than 20 years of experience in the sports industry. In 2022, she became the first president of the National Women's Soccer League's Kansas City Current, where she oversaw business operations and secured naming rights for the first stadium built specifically for a professional women's team, along with training center and front-of-kit sponsorships, while growing corporate partnership revenue by more than 300%. Before that, she spent more than a decade with the NBA's Los Angeles Lakers in corporate partnerships leadership, driving revenue past $450 million through deals including training facility naming rights, multiple jersey patch partnerships and international growth initiatives. Howard serves on the boards of Cleveland's West Side Market and Providence House and was named a 2026 Crain's Cleveland Woman of Influence. She holds a degree from the University of Dayton and lives in Northeast Ohio with her husband, Jeremy, and their two children.
Howard brings more than 20 years of experience in the sports industry. In 2022, she became the first president of the National Women's Soccer League's Kansas City Current, where she oversaw business operations and secured naming rights for the first stadium built specifically for a professional women's team, along with training center and front-of-kit sponsorships, while growing corporate partnership revenue by more than 300%. Before that, she spent more than a decade with the NBA's Los Angeles Lakers in corporate partnerships leadership, driving revenue past $450 million through deals including training facility naming rights, multiple jersey patch partnerships and international growth initiatives. Howard serves on the boards of Cleveland's West Side Market and Providence House and was named a 2026 Crain's Cleveland Woman of Influence. She holds a degree from the University of Dayton and lives in Northeast Ohio with her husband, Jeremy, and their two children.
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