LIV Golf has disrupted the traditional golf landscape, introducing a bold new approach to league structure, athlete engagement, and global sports entertainment. Join Scott O'Neil, CEO of LIV Golf, and two-time Masters champion Bubba Watson, a team captain and key voice within the league, for an inside look at LIV's innovative model and its vision for the future. From team-based competition and reimagined fan experiences to strategic investment and global expansion, this session will explore how LIV is reshaping the business of professional golf.