Liga MX, one of the most-watched soccer leagues in the world, sits at a pivotal intersection of growth, investment, and cross-border collaboration. In this panel, Liga MX President Mikel Arriola joins influential figures in the global soccer landscape -- Alejandro Irarragorri (Orlegi Sports: Santos Laguna, Atlas, Real Sporting de Gijón) and Al Tylis (Club Necaxa, CEO of Apollo Sports Capital) -- to explore the league's evolving commercial strategy, its ambitious expansion into the US market, and the increasing synergy with MLS through the Leagues Cup and beyond.