There is a revolution happening across the wide-spectrum of licensed goods. Coinciding with the proliferation of new technologies and the consolidation of marketplaces, the need for creative solutions to galvanize fan-bases and appeal to an ever-changing consumer base has never been more omnipresent. In a series of conversations with the IP owners, technologists, commerce platforms and rights holders who are transforming the marketplace, SporticoLive will dive deep into the current opportunities and future avenues for growth in the greater licensing ecosystem